1. Are you male or female?
      [tick box] Male               [tick box] Female
2. Please indicate your age:
              [tick box] Under 16
              [tick box] 16-25
              [tick box] 26-35
              [tick box] 36-45
              [tick box] 45+
3. Please name your favourite artist: ________________________
4. What genre of music do you like? Tick your top three.
              [tick box] Rock
              [tick box] Metal
              [tick box] Rap
              [tick box] Pop
              Other, please state: ______________
5. What do you expect to see in music videos of the genres you picked to question 4?
1st Genre: ________________________________________
_________________________________________________
2nd Genre: ________________________________________
_________________________________________________
3rd Genre: ________________________________________
_________________________________________________
6. Where do you watch music videos?
              [tick box] TMF
              [tick box] MTV
              [tick box] Youtube
              [tick box] iTunes
              Other channel, please state: ________________
              Other internet site, please state: ______________
7. On average, how often do you watch music videos?
              [tick box] Everyday
              [tick box] More than once a week
              [tick box] Once a week
              [tick box] Fornightly
              [tick box] Monthly
              [tick box] Less than once a month
8. What time of day do you watch music videos?
              [tick box] 6am-9am
              [tick box] 3pm-6pm
              [tick box] 6pm-9pm
              [tick box] 9pm-12am (midnight)
              [tick box] After midnight
9. Do you watch an array of videos or do you just watch ones by artists you like?
      [tick box] An array         [tick box] Just artists liked
10. In music videos, do you like to see narrative based ones (ones with a story)?
      [tick box] Yes               [tick box] No
      [tick box] Depends on song
11. If yes, what types of narrative do you like to see (for example, the story of breakup)?
____________________________________________________
____________________________________________________
____________________________________________________
12. Do you think the music video should illustrate the lyrics?
      [tick box] Yes               [tick box] No
      [tick box] Depends on song
13. Do you like dance based routines in music videos?
      [tick box] Yes               [tick box] No
14. If yes do they have to be elaborate dances (ie, a complicated dance with a lot of people), or simple dances?
      [tick box] Elaborate       [tick box] Simple
      [tick box] No preference
15. Should the music video be linear or non-linear?
      [tick box] Linear           [tick box] Non-Linear
16. Do you expect to see the band in the music video?
      [tick box] Yes               [tick box] No
17. If yes, is a cameo acceptable or do they have to perform/act/do both?
              [tick box] Perform
              [tick box] Act
              [tick box] Perform and Act
              [tick box] Cameo
              [tick box] Doesn't matter
18. Do you think it’s acceptable in a music video to have references to outside subjects, for example someone dressed up as Batman?
      [tick box] Yes               [tick box] No
19. Do you watch music videos more than once? As in, do you actively seek them out to watch again?
      [tick box] Yes               [tick box] No
      [tick box] Depends if I like them
20. Do you think special effects should be included, regardless of whether they look good?
      [tick box] Yes               [tick box] No
21. Do you willingly watch music videos that are not for your target audience?
      [tick box] Yes               [tick box] No
22. Should a music video take place in a realistic setting or more of a fantasy one?
      [tick box] Realistic         [tick box] Fantasy
23. Please state your favourite music video and why:
____________________________________________________
____________________________________________________
____________________________________________________
24. Please state your least favourite music video and why:
____________________________________________________
____________________________________________________
____________________________________________________
25. Do you think green screen should be used in music videos?
      [tick box] Yes               [tick box] No
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